Meet the Contributors
Anthony Giordano
Anthony Giordano is a prestigious member of the illustrious Forbes 30 under 30 & currently serving as the Vice President of Growth Marketing at Sermo, the leading global community of healthcare professionals with over 1 million members across 150+ countries. His role is to grow the community and increase the value that healthcare professionals get from Sermo through member recruitment, engagement and experience. Throughout the last 2+ years, monthly member growth has increased by over 5x and marketing has delivered tens of millions in value to the business.
Previously, Anthony was VP, Marketing at OurBus where he helped to double customers, improve customer satisfaction, launch new product offerings and merge with fellow transportation tech company Rally. His career began within the media agency space where he held roles in strategy, marketing and client management, including leading Business Development across North America and launching Innovation in the Middle East North Africa region.
As an active member of the startup community, he has served as growth marketing consultant and advisory board member to startups within the health, mobility, wellness, and ecommerce industries, a judge for Brown University’s B-Lab, a coach and judge for Villanova’s briefCASE Challenge and an advisor to IE University’s Venture Day.
He received his MBA from Brown University and IE Business School and Bachelor’s in Marketing and Cognitive Science from Villanova University, graduating with honors. He served on the board of Villanova University’s Mentor Program and IE’s NYC Alumni Committee. Anthony has traveled to 55+ countries and lived and worked on 4 continents. He achieved a 1st Dan Black Belt in Seibukan Karatedo. His research ‘Three Stages to a Virtual Workforce’ was published in 2019 and his writing has been featured in industry publications including Campaign and Arabian Marketer.
Anthony knows Adi Soozin through the IE Business School alumni network. To discuss the work in this book or how to approach your growth challenges, contact Anthony at www.TheGrowthPrinciples.com
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The Indispensable Guide to Growth Hacking™
Leveling up your marketing career is a breeze with this indispensable guide because you get to see the projects, persuasive presentation tactics, templates, tools and checklists used by the most brilliant marketers of this decade.
Discover the swoon-worthy secrets that are making today's products & projects go viral. We don't just cover powerful projects, we also dive deep into the art of corporate asymmetrical warfare so that you can protect your company from cut throat copy-cat competitors.
This book is officially a who’s who of the greatest marketing minds of this generation. With success stories from marketers behind some of the greatest marketing feats seen at Fortune 1000 companies this decade, this is not a book you will want to miss.