Alberto Fernandez Clemente 

Alberto is an experienced professional currently embarked on a journey to help transform the CPG and retail industry and its dynamics by leveraging new technologies and strategies. He has more than 18 years of experience working with world-leading consumer product, beauty, luxury, and media companies in marketing strategy, sales & customer relationship management.

His personal  mission is to create value for his clients by providing them with innovative and effective advertising solutions that drive sales, profitability, and consumer loyalty. He has a proven record of delivering results including: 

• supporting Macy’s to achieve five consecutive quarters of double-digit digital growth, 
• managing part of the Diageo Global luxury portfolio to grow more than 20%
• launching numerous successful innovation products for both L´Oreal and Kellogg. 

He is passionate about consumer behavior, e-commerce, and data-driven insights, and his international experience working with different markets has given him a rich and unique view of company challenges.

Alberto knows Adi Soozin from the IE Business School alumni network.

Many thanks to Adi for asking me to be part of this extraordinary book project.

I want to convey my thanks to everyone who shared their considerate book reviews. Your contributions have pushed us one step closer to reaching the bestseller ranks.