I’m Adi Soozin, the founder of Molo9, host of 9×90 (a podcast that showcases the stories of high performers from the startup ecosystem), consultant at MD9 and the mother of two adorable kids.
I believe that societal changes are born in the startup ecosystem.
If you have faith that the future of humanity can be greater than our present, you should want to help the next generation of startups to be successful in bringing about those changes.
If someone tells you that you cannot achieve a goal, walk away. Surround yourself with people who believe in you. You only need to find one great mentor, one customer, one investor, one advisor, one key person to help you reach your next goal.
What else do we have in common? Here are a few of my favorite things:
- Favorite snacks: a Peanut Butter & Strawberry Jelly sandwich paired with a cold glass of A2 Whole Milk (when I’m entering a relaxed mental state) or Wasabi covered almonds (if it’s mid-work day).
- Favorite books: Big Magic, Atlas Shrugged, Fahrenheit 451 & Book Lovers.
- Favorite movie: About Time (2013).
- Favorite song: At Wit’s End by Hans Zimmer & Superman by Armin van Buuren.
- Favorite cocktails: Old Fashioned, Mojito, Margarita.
- Favorite whiskey: Laphroaig (when I need to force myself to “unplug”) & Maker’s Mark with a cinnamon stick (when I’m at a networking event).
If we ever meet at a networking event, I love to talk about:
- international travel (I have been to more than 47 countries)
- psychology & more specifically: neuroplasticity
If you are on this page, I’m going to guess that you’d like to know more about my professional background. Below is a quick summary of my career highlights.
Family Photo (2018)
If You Need Me, Call Me
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Here’s my “origin story” for those who want to know it…
When I was in college the 2008 recession hit. My parents followed the advice of a business consultant and friend. This “friend” used their faith in him to funnel ALL of their assets (from money & office equipment, to family heirlooms & the house) into his personal coffers. At this time, I was studying to complete my Bachelor’s Degree in Medicinal & Biological Chemistry.
In response to the recession, many of my friends began creating side hustles to pay their way through college degrees that were no longer affordable for their parents. One of the side-hustles that I grabbed was working nights & weekends for a local startup. I did not realize how much valuable knowledge I had accumulated growing up with two small business owners for parents, until I saved the CEO of this startup from an intellectual property thief.
After this, my boss invited me to work alongside her on projects with Porsche, Whole Foods, Target & Disney. This startup’s success led my college friends to ask for help with growing their own startup ideas. What started as a side-gig, turned out to be the launch pad for my life-long career in marketing.
This startup experience led me to be hired to run an Apple SIS in northern Italy. After I successfully doubled sales within one year (without increasing the marketing budget by so much as $1), the Regional Head (of Western Europe) flew to Italy to see what I was doing so that he could direct his other Apple SIS managers to replicate my strategies throughout all of our European locations.
This experience led IE Business School to accept my application to pursue my MBA at their gorgeous campus in Madrid, Spain. At every milestone I have been very lucky to have a mentor materialize and tell me where my skills can be used for the greatest good.
While at IE Business School, I secured one of four coveted positions as a Venture Network Fellow and that whirlwind experience turned my natural knack for marketing into a super power you can read about above.
Here are a few nice things people have said about working with me
A few hours with Adi helped me refine our overall strategy for all our marketing assets. We reviewed the website, our product, and different social media platforms. She provided a series of resources and strategies that are priceless. We are already seeing results from the suggestions we have implemented and have a list of things to do still, which is exciting. I think meeting with Adi should be done on a regular basis because the details from her decade of seeing results, that makes all the difference.
Adi guided our startup project from the very inception to the moment when we successfully passed the pilot phase and set for further growth. Adi is an amazing growth-hacker familiar with bootstrapped and self-funded projects: under her guidance we maxed out our productivity and achieved targets in a matter of months. We wouldn’t be the same if we didn’t have her support. Totally recommend as a business growth guru.
Adi has been one of my go-to growth hackers & advisors since we first met in Mountain View, CA in 2016. Here she helped me to quickly grow a real estate investment venture using her growth hacking framework. When we were starting our latest venture, I reached out to get her take on a few things before making decisions on how and where to pivot. In a 30 minute call Adi helped us to identify which of the opportunities would be most profitable and require the lowest initial capital investment. From here she helped us to (1) refine our value proposition & pitch, (2) identify the decision makers within our qualified & available market, and (3) define the operational process we could use & advertise so that we could (4) charge exponentially more for our services.
Co-Founder at Stealth Mode Startup
Adi is a reliable, passionate and innovative growth hacker. In her time with GaltGrid, she not only developed the marketing plan and helped with investor relations, she also helped develop the team and the company. Through her insight and experience, Adi helped every person on the team grow and be as productive as possible. Despite the eventual failure of the company, Adi worked hard and helped in every way she could; even when morale was at its lowest. GaltGrid would not have gotten as far without her ability to grow companies, people and plans – as well as her ability to execute. Adi is a valuable asset to any company looking to learn and build.
Adi’s internet & social media marketing skills are truly amazing! I suspect that she has secretly come into possession of Aladdin’s Lamp.
President at Nourmandy Franchise Consulting Specialists
Adi is consistently using new growth hacks before 99% of the population knows they exist. She leverages new developments, tools and strategies, six to eighteen months before they appear in the ‘top 5 things to know’ Medium articles written by ‘cutting-edge’ digital marketing gurus.
Product Director, MySpine
We entered a highly competitive market with a projected chance of failure at 90%. Working with Adi, we launched to #1 in our town our first year and expanded to be #10 in the county by 2018.
Broker at Coastal Living Real Estate Group, LLC
I volunteer with ...
Endeavor Startup Mentor
Endeavor is leading the high-impact entrepreneurship movement in South Florida and beyond. Endeavor connects startups with mentors for 1-4, 1 hour sessions. These are the companies in the Endeavor portfolio, that I have mentored:
O-Lab : April 26, 2023
BNY : Dec 1, 2022
OKY : Nov 17, 2022
Journey : Nov 4 – Dec 2, 2022
Storybook : Oct 7 – Nov 4, 2021
Finconecta : April 6, 2021
OnPost : March 24 – May 14, 2021
Unified Hints : February 4 -25, 2021
Luxe Fête : July 30 – August 13, 2020
IE Business School
Venture Lab Alumni Board Member
IE’s Virtual Venture Lab is a 9 week acceleration program designed to support early-stage companies leveraging IE Business School’s methodologies in mentorship and expertise in international business. The program is specifically designed for founders with international aspirations.
I currently work on and at ....
More than 2,800 marketing agencies, advisors & consultants have used Molo9™ to take the guesswork out of their marketing projects.
How am I involved?
– Built Molo9™ from the ground up.
– Grew the user base, while simultaneously learning to code & deploy each new feature.