Are you looking for my

“origin story”?

What did you want to be when you were a child? When I was 8 my life was fully planned out for me. Like my father, grandfather, uncle & cousin I would study architecture and join the family business as a third generation commercial architect.

At the age of 19 my father had been requested, by name, by GAP to design their new building on a main highway just outside of NYC. To say I had big shoes to fill would be a massive understatement. I began attending board meetings and visiting construction sites with my father before my tenth birthday.

Then the housing crisis hit. When I entered my junior year of high school and it was time for me to begin applying to colleges the housing crisis had already hit the commercial real estate development space and my father, told me that I could study anything but architecture. So I joined the journey that so many my age follow, and began visiting different types of schools, completely unsure of what I would study and where I would end up.

To give me a little bit of motivation, my grandfather changed the conditions of my trust fund. In order to use it to pay for my tuition, I had to I study medicine, law or business at a school that my mother chose. My mother loved Palm Beach and that is how I ended up so far from NYC, the epicenter of my life.

As I met the students who had chosen each of the three majors I was to choose from, it became clear to me that those studying biochemistry were my tribe. They could’ve had the “work hard, play harder” mantra tattooed on their bodies. They were intelligent, fit, focused and loved to have fun while also prioritizing their health, which was rare for a group of teens tasting freedom for the first time.

When the recession hit, the money that was supposed to be paying for my tuition, room and board was all in bank stocks, which became worthless overnight.

I had to make a decision. I had to either drop out, or work four different odd jobs to fund my final years of school.

I worked in a biochem lab, tutored, babysat and waitressed. Then my mentor handed me a flyer that would change my life forever. A guerrilla marketing company was hiring…

I started my career with a guerrilla marketing company in 2009. It was here that I first learned about the fast paced world of marketing when I worked with my boss on projects for Porsche, Whole Foods, Target & Disney. I did not realize how much this pivotal experience would play a crucial part in my career, but it taught me what the gold-standard of marketing was right from the start.

This is why, I was selected to manage Apple sales on a NATO base in northern Italy. Here I doubled sales within 12 months, which is why my boss documented my strategies and had them replicated across all of our locations in Western Europe.

This success led me to be accepted into IE Business School’s International MBA program, applying what I learned to my mother’s new business, we were able to turn her dream into a hyper-growth startup. Within five years, her business idea passed $108,000,000 USD in sales. By it’s 7th year this young, bootstrapped company passed a quarter-billion in sales.

This is why my strategies and playbooks are used by 1000s of marketers, fractional CMOs & agencies throughout 59 countries.

This is probably also why I was recently selected to write the new growth marketing textbook for Fortune 1000 marketing departments.

My hobbies include: international travel, sailing, skiing, surfing, classical ballet, neurobiology & biohacking.