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A brief history


In September 2020 I published 5 of my playbooks to a More than 300 people subscribed to the new platform within 6 weeks.


Here’s “my story” for those who want to know it…

When I was in college the 2008 recession hit. My parents followed the advice of a business consultant and friend. This “friend” used their faith in him to funnel ALL of their assets (from money & office equipment, to family heirlooms & the house) into his personal coffers.  At this time, I was studying to complete my Bachelor’s Degree in Medicinal & Biological Chemistry.

In response to the recession, many of my friends began creating side hustles to pay their way through college degrees that were no longer affordable for their parents.  One of the side-hustles that I grabbed was working nights & weekends for a local startup. I did not realize how much valuable knowledge I had accumulated growing up with two small business owners for parents, until I saved the CEO of this startup from an intellectual property thief.

After this, my boss invited me to work alongside her on projects with Porsche, Whole Foods, Target & Disney.  This startup’s success led my college friends to ask for help with growing their own startup ideas.  What started as a side-gig, turned out to be the launch pad for my life-long career in marketing.

This startup experience led me to be hired to run an Apple SIS in northern Italy.  After I successfully doubled sales within one year (without increasing the marketing budget by so much as $1), the Regional Head (of Western Europe) flew to Italy to see what I was doing so that he could direct his other Apple SIS managers to replicate my strategies throughout all of our European locations.

This experience led IE Business School to accept my application to pursue my MBA at their gorgeous campus in Madrid, Spain. At every milestone I have been very lucky to have a mentor materialize and tell me where my skills can be used for the greatest good.

While at IE Business School, I secured one of four coveted positions as a Venture Network Fellow and that whirlwind experience turned my natural knack for marketing into a super power you can read about below…

Adi Pineapple - the fastest growth hacker

I volunteer with ...

Endeavor Miami

Endeavor Startup Mentor

Endeavor is leading the high-impact entrepreneurship movement in South Florida and beyond. 

IE Business School

Venture Lab Alumni Board Member

IE’s Virtual Venture Lab is a 9 week acceleration program designed to support early-stage companies leveraging IE Business School’s methodologies in mentorship and expertise in international business. The program is specifically designed for founders with international aspirations.

I currently work on and at ....

More than 2,800 marketing agencies, advisors & consultants have used Molo9™ to take the guesswork out of their marketing projects.


How am I involved?

– Built Molo9™ from the ground up.
– Grew the user base, while simultaneously learning to code & deploy each new feature.

Here are a few nice things people have said about working with me

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