What did you want to be when you were a child? When I was 8 my life was fully planned out for me. Like my father, grandfather, uncle & cousin I would study architecture and join the family business as a third generation commercial architect.

At the age of 19 my father had been requested, by name, by GAP to design their new building on a main highway just outside of NYC. To say I had big shoes to fill would be a massive understatement. I began attending board meetings and visiting construction sites with my father before my tenth birthday.

Then the housing crisis hit. When I entered my junior year of high school and it was time for me to begin applying to colleges the housing crisis had already hit the commercial real estate development space and my father, told me that I could study anything but architecture. So I joined the journey that so many my age follow, and began visiting different types of schools, completely unsure of what I would study and where I would end up.

To give me a little bit of motivation, my grandfather changed the conditions of my trust fund. In order to use it to pay for my tuition, I had to I study medicine, law or business at a school that my mother chose. My mother loved Palm Beach and that is how I ended up so far from NYC, the epicenter of my life.

As I met the students who had chosen each of the three majors I was to choose from, it became clear to me that those studying biochemistry were my tribe. They could’ve had the “work hard, play harder” mantra tattooed on their bodies. They were intelligent, fit, focused and loved to have fun while also prioritizing their health, which was rare for a group of teens tasting freedom for the first time.

When the recession hit, the money that was supposed to be paying for my tuition, room and board was all in bank stocks, which became worthless overnight.

I had to make a decision. I had to either drop out, or work four different odd jobs to fund my final years of school.

I worked in a biochem lab, tutored, babysat and waitressed. Then my mentor handed me a flyer that would change my life forever.

As she slid the flyer across her desk she said, “You need to get over your irrational fear of building friendships with women.” The flyer was requesting volunteers for a fashion show. As a third generation model, raised in the suburbs of NYC I had a bit of experience on my side when it came time for the interview.

By the day of the fashion show, I had built a relationship with the founder and I was her default model. As a retired professional ballerina, I had the exact figure that she was looking for and she would make her dresses on me instead of a mannequin. This way, if a model dropped out, she knew I could jump in and walk the runway as many times as was needed.

Remember when I told you that I started attending meetings with my father before the age of 10? Well, I would use the time  that she spent making dresses on me, to talk about the business side of things and pitch my ideas. She loved it and started taking business meetings while she made dresses, so we could hit two birds with one stone. Over time, I got to learn more about her strategic partners and prospective investors.

What the members of these meetings didn’t know is that I came from the suburbs of NYC where children, have “street smarts” (aka hyper vigilance) baked into them from an early age. While they were focused on speaking with the designer, I had the freedom to analyze their body language and tone. After each meeting, we would discuss everything.

After one such meeting I pointed out that a prospective partner appeared to be lining her up to be a victim of intellectual property theft. Less than two weeks later the CEO called to let me know that my prediction was right. When the designer stopped her attempt to steal the intellectual property, the prospective partner went manic.

After this, I was invited to every meeting, not as a silent mannequin but as a professionally dressed strategic advisor.

With this promotion, my first move was to put into place systems, so that behind the scenes, the fashion shows ran like clockwork. With timesheets & schedules for everyone from the makeup artists to the body guards. While I streamlined processes and focused on protecting Kirsten from more bad actors, she was able to focus on providing incredible work for larger and larger strategic partners, until we landed projects with Disney and Target.

Little did I know that one flyer, one modeling gig, one intervention, would turn my life in a completely different direction.

After this, Kirsten made sure that news of my early successes, spread across our university campus like wildfire. Before long all of Kirsten‘s friends had circulated the story of how I helped her to not only save her business from intellectual property theft, but to streamline the processes, and grow it into the vision, she had dreamed of.

To this day, I love opportunities to work with health, fitness, fashion & luxury brands.

This startup success led me to be the one selected to run an Apple SIS in northern Italy. After I successfully doubled sales within one year, the Regional Head (of Western Europe) flew to Italy to see what I was doing so that he could direct his other Apple SIS managers to replicate my strategies throughout all of our European locations. This added software, luxury goods, retail, electronic goods & consumer goods startups to the list of founders calling me to help grow their businesses.

This experience led IE Business School to accept my application to pursue my MBA at their gorgeous campus in Madrid, Spain. Here I secured one of four coveted positions as a Venture Network Fellow and that whirlwind experience turned my natural knack for marketing into a super power you can read about below.

HERE are before & after shots of some of the companies that I have worked with.

If you’d like to see all of my career highlights, you can click here to read them now .

Scroll down to read testimonials from those who have worked with me.

1. As of now, the fastest I have grown a company is from “idea on paper”, to $108,757,750 in sales within four years. By its seventh year, this company closed more than a quarter billion in sales.
   
   
2. A few of the biggest names I’ve worked with include: Porsche, Whole Foods, Target, Disney & Apple.
   
   
3. My hobbies include: international travel, sailing, skiing, surfing, classical ballet, neurobiology & biohacking.

Here are a few other things about me:

• Thanks to endless hours of obsessively studying & testing new marketing ideas, I now have a solid track record of creating revenue generating marketing solutions for both Fortune 500s and start-ups across the US, LatAm & Europe.
• I have a bachelor’s degree in Medicinal & Biological Chemistry from PBAU & an MBA from IE Business School. This is probably why I view marketing a bit differently & solve problems in ways that others don’t think of.
• I am a retired professional athlete & retired international model.

• I am the President of Molo9 Incorporated. It is a marketing tool used by 1000s of marketers & agencies across 59 countries.
• I have worked as a revenue marketer (aka: hyper-growth strategist, growth hacker, organic marketer)since 2009.
• I collect philosophy books from the 1800’s & children’s books (from the 1990s).