What is my “origin story”?
When I was in college the 2008 recession hit. My parents followed the advice of a business consultant and friend. This “friend” used their faith in him to funnel ALL of their assets (from money & office equipment, to family heirlooms & the house) into his personal coffers. At this time, I was studying to complete my Bachelor’s Degree in Medicinal & Biological Chemistry.
In response to the recession, many of my friends began creating side hustles to pay their way through college degrees that were no longer affordable for their parents. One of the side-hustles that I grabbed was working nights & weekends for a local startup. I did not realize how much valuable knowledge I had accumulated growing up with two small business owners for parents, until I saved the CEO of this startup from a intellectual property theft.
After this, my boss invited me to work alongside her on projects with Porsche, Whole Foods, Target & Disney. This startup’s success led my college friends to ask for help with growing their own startup ideas. What started as a side-gig, turned out to be the launch pad for my life-long career in marketing.
This startup experience led me to be hired to run an Apple SIS in northern Italy. After I successfully doubled sales within one year (without increasing the marketing budget by so much as $1), the Regional Head (of Western Europe) flew to Italy to see what I was doing so that he could direct his other Apple SIS managers to replicate my strategies throughout all of our European locations.
This experience led IE Business School to accept my application to pursue my MBA at their gorgeous campus in Madrid, Spain. At every milestone I have been very lucky to have a mentor materialize and tell me where my skills can be used for the greatest good.
While at IE Business School, I secured one of four coveted positions as a Venture Network Fellow and that whirlwind experience turned my natural knack for marketing into a super power you can read about below.
A brief history
2009-2011
I managed operations and two teams through the rapid growth phase for a guerilla marketing company which worked with: Porsche, Whole Foods, Target, Disney.
During this time, I worked closely with CEO to grow fashion show promotional products by 146%
2012-2013
From mid 2012-2013 I worked as the Apple Sales Rep at an Apple SIS in Vicenza, Italy. During this time, I implemented a social media strategy in conjunction with an incentive plan for the sales force. This lead sales to double within 12 months. Due to this success, my social media strategy was replicated across all Apple SIS-locations across Western Europe.
2014
In 2014 I used my connections & reputation as an EU based model, to help an e-commerce store sell 40% of the inventory opening day.
2015-Part 1
In 2015 I was awarded the Venture Network Fellowship and completed my International MBA at IE Business School.
2015 – Part 2
In 2015 I didn’t sleep…just kidding, #bnr because this year I also used everything I learned at IE, to help my Mom’s newest Real Estate Group to close more than $13,000,000 in sales.
2016
In 2016 I helped a brand new startup to increase sales by 4300% in less than 9 weeks & a Silicon Valley based “hacker house” to reach maximum capacity in less than 3 months.
2017
In 2017 the CEO of a company I had completed marketing strategy work for, asked me to co-found a startup called The Million Dollar Pineapple.
2018
In 2018 my co-founder was poached to work for an epic tech company in Silicon Valley & I grew my team to cover every time zone. This is the year I also helped the Coastal Living Real Estate Group close more than $39,000,000 in annual sales.
2019
In 2019 my team grew to 50+ freelancers & contractors. With this team I grew a 5-year-old startup to more than $100,000,000 in gross sales & launched a podcast that is now playing in 36 countries.
2020
In September 2020 I published 5 of my playbooks to a Molo9.com. More than 300 people subscribed to the new platform within 6 weeks.
2021 – Present
I learned a few computer programming languages and launched Molo9’s™ software.
What’s next?
You tell me
Testimonials
Adi is consistently using new growth hacks before 99% of the population knows they exist. She leverages new developments, tools and strategies, six to eighteen months before they appear in the ‘top 5 things to know’ Medium articles written by ‘cutting-edge’ digital marketing gurus.
Asher Breverman
Product Director, MySpine
A few hours with Adi helped me refine our overall strategy for all our marketing assets. We reviewed the website, our product, and different social media platforms. She provided a series of resources and strategies that are priceless. We are already seeing results from the suggestions we have implemented and have a list of things to do still, which is exciting. I think meeting with Adi should be done on a regular basis because the details from her decade of seeing results, that makes all the difference.
Olivia Ramos
CEO, Deepblocks
Adi guided our startup project from the very inception to the moment when we successfully passed the pilot phase and set for further growth. Adi is an amazing growth-hacker familiar with bootstrapped and self-funded projects: under her guidance we maxed out our productivity and achieved targets in a matter of months. We wouldn’t be the same if we didn’t have her support. Totally recommend as a business growth guru.
Maria Sirotkina
Founder, ReStation
Adi has been one of my go-to growth hackers & advisors since we first met in Mountain View, CA in 2016. Here she helped me to quickly grow a real estate investment venture using her growth hacking framework. When we were starting our latest venture, I reached out to get her take on a few things before making decisions on how and where to pivot. In a 30 minute call Adi helped us to identify which of the opportunities would be most profitable and require the lowest initial capital investment. From here she helped us to (1) refine our value proposition & pitch, (2) identify the decision makers within our qualified & available market, and (3) define the operational process we could use & advertise so that we could (4) charge exponentially more for our services.
Katy Levinson
Co-Founder at Stealth Mode Startup
Adi is a reliable, passionate and innovative growth hacker. In her time with GaltGrid, she not only developed the marketing plan and helped with investor relations, she also helped develop the team and the company. Through her insight and experience, Adi helped every person on the team grow and be as productive as possible. Despite the eventual failure of the company, Adi worked hard and helped in every way she could; even when morale was at its lowest. GaltGrid would not have gotten as far without her ability to grow companies, people and plans – as well as her ability to execute. Adi is a valuable asset to any company looking to learn and build.
Jeff Boman
Co-Founder, GaltGrid
Do you need my help?
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“If you need me call me. No matter where you are, no matter how far.”
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- Put in your six key business facts,
- Then choose your marketing goal.
- Molo9™ will do the rest.
Are you looking for THE book?
The Indispensable Guide to Growth Hacking:
90+ Projects for Skyrocketing Your Business’s Sales with Growth Hacking & AI
Learn from an exclusive group of the best growth hackers in the world.
This book contains first-hand accounts and use cases from founders
whose companies have grown to more than $100,000,000 USD using
the same projects you learn in this book.
What else would you like to know about me?
I love to talk about
International Travel (47 countries)
Marketing
Biohacking
Psychology (more specifically: neuroplasticity)
I believe that …
Societal changes are born in the startup ecosystem.
If you have faith that the future of humanity can be greater than our present, join the next generation of startups bringing about those changes.
If someone tells you that you cannot achieve a goal, walk away.
Surround yourself with people who believe in you.
You only need to find one great mentor, one customer, one investor, one advisor, one key person to help you reach your next goal.
Here are a few of my favorite things…
Movies
My daughter & I go to the theater once every month or two.
We loved the new Avatar & Barbie movies, as well as the new live-action Ariel.
My husband & I enjoy watching the 007 movies featuring Daniel Craig, as well as The Pirates of the Caribbean movies that include Kiera Knightly & Orlando Bloom.
I’m also a huge fan of the Marvel movies.
Snacks
Garlic stuffed olives
Cucumber slices with cream cheese & salmon roe
Bell peppers with olive oil
Seaweed snack packs
Books
Big Magic by Elizabeth Gilbert
Fascinate by Sally Hogshead
The Molecule of More by Dr. Daniel Lieberman & Michael Long
Songs
At Wit’s End by Has Zimmer. The man is a total genius.
I’m also a fan of Superman by Armin van Buuren. I think that song could be every business owner’s mantra.
Cocktails
- Laphroaig on ice (there’s a bottle in the top corner during every live Q&A that I record in my office)
- Old Fashioned with Makers Mark
- Triple Sec on ice
We have two adorable kids
Our son’s favorite thing is: to be carried EVERYWHERE.
This is my
Family
Our daughter’s favorite thing is: tea parties.
Despite 1000s of attempts, we have yet to get a single family photo where everyone is looking at the camera AND smiling.
I volunteer with…
Endeavor Miami
Endeavor Startup Mentor
Endeavor is leading the high-impact entrepreneurship movement in South Florida and beyond. Endeavor connects startups with mentors for 1-4, 1 hour sessions. These are the companies in the Endeavor portfolio, that I have mentored:
O-Lab : April 26, 2023
BNY : Dec 1, 2022
OKY : Nov 17, 2022
Journey : Nov 4 – Dec 2, 2022
Storybook : Oct 7 – Nov 4, 2021
Finconecta : April 6, 2021
OnPost : March 24 – May 14, 2021
Unified Hints : February 4 -25, 2021
Luxe Fête : July 30 – August 13, 2020
IE Business School
Venture Lab Alumni Board Member
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IE’s Virtual Venture Lab is a 9 week acceleration program designed to support early-stage companies leveraging IE Business School’s methodologies in mentorship and expertise in international business. The program is specifically designed for founders with international aspirations.
Modeling
There are always questions about this…so yes, here are some of the photos from when I modeled in Europe.
Painting
Here are some of my acrylic paintings. I have yet to photograph my charcoal sketches & watercolor paintings.
